Tag Archives: psychology of color

The Positive Psychology of Color – Part 3: Bold Colors

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How to use color to convey in interior design

Now that we’ve discussed both light and dark colors it’s time to step up the excitement and learn how to use bold colors to create a mood in a room! As mentioned in Part 1 and Part 2, color has a dramatic effect on space. It influences energy, emotional response, and overall enjoyment. Perhaps you’re already savvy or perhaps this is your first exposure to this method. Either way, our series of guides to the power of specific colors is sure to aid in creating a space that you adore. If your goal is for others to adore it as well then all the better!

An important consideration is to think about the way combining colors changes things. For example, if you use just bright red and bright pink in a room it might feel energetic and festive, but after a while that could seem like too much. So, try incorporating golden yellow so it also feels comfortable. You can control this even further by minimally using the colors that evoke stronger responses, and liberally using colors that are inherently mellower. 

Blue Purple – contemplative, meditative, spiritual, soul-searching, intuitive, mysterious, enchanting

Bright Red – exciting, energizing, passionate, hot, dynamic, provocative, dramatic, powerful, courageous, assertive, impulsive, adventurous, spontaneous, motivating

Bright Pink – exciting, playful, attention-getting, high energy, wild, tropical, festive, vibrant

Bright Yellow – illuminating, joyful, hot, lively, friendly, luminous, enlightening, energetic, sunshine, innovative, aware, surprising

Ginger – spicy, flavorful, tangy, pungent, exotic

Golden Yellow – nourishing, buttery, tasty, sun, hospitable, comforting

Lavender – romantic, nostalgic, fanciful, light

Lime – fresh, citrusy, youthful, refreshing

Red Purple -thrilling, intense, exciting, dramatic, creative, expressive

Tangerine – vitality, fruitfulness, energizing

Turquoise infinity, compassionate, protective, faithful, water, coolness, sky, gemstone, tropical, oceans

Stay tuned for Part 4!

The Positive Psychology of Color – Part 2: Light Colors

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How to use color to convey in interior design

In Part 1, we began our discussion about the psychology of color. Using color to expertly influence the way people experience a space is a very powerful tool. Have you ever visited a model home and been stunned by how serene the bedroom is or how welcoming the family room is? That’s because professional interior designers know exactly how to use color to create a room that makes you say, “This space is absolute perfection!”

Now you can give it try too, by using our handy guide to what colors mean. Have fun with it, and try to get creative by thinking of ways to combine colors for an overall effect. For example, rather than just choose light pink because you want a room to feel youthful, combine it with aqua so it also feels dreamy! The possibilities are endless, have fun!

Light & Medium Colors

White – innocence, purity, clean, new

Amethyst – restorative, protective, peaceful

Aqua – water, refreshing, cleansing, young, cool, dreamy, soft, light

Ivory – classic, neutral, soft, warm

Light Blue – calm, quiet, patient, peaceful, cool, aquatic, clean

Light Pink – romantic, affectionate, compassionate, soft, sweet, tender, delicate, innocent, youthful

Light Yellow – cheery, soft, sunny, warm, sweet, easy going, pleasant

Light Green – calm, quiet, soothing, airy

Peach – nurturing, soft, funny, delicious, fruity, sweet, fragrant, inviting, warm, comfortable, modest

The Positive Psychology of Color Part I

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How to use color to convey in interior design

Have you ever thought about deciding the color scheme of your home based on the psychology of color? Certainly, it’s perfectly fine to go with your favorite colors, but one of the great things about knowing how color affects the way people experience a space is that you can create an ideal setting.

This doesn’t mean you have to forego colors you love, but the meaning of color is so effective that it actually changes with the intensity of the color. For example, the color blue can be light, dark, bold, pastel, etc, and each of these is a little different. Selecting a certain shade allows you to create a very specific effect! Intrigued? Keep reading Part One – Dark Colors. Then check out our other blog posts that explain additional options!

Dark colors:

  • Amber – multi-cultural, mellow, abundant, original
  • Black – powerful, elegant, sophisticated, mysterious, bold, basic, classic, strong, expensive, magical, night, prestigious, stylish, modern
  • Brick Red – warm, earthy, established, strong
  • Charcoal Grey – reliable, responsible, accountable, conscientious, resolute, restrained, conservative, professional, classic, sophisticated, enduring, mature, business
  • Chocolate Brown – scrumptious, rich, robust, appetizing
  • Deep Blue – credible, authoritative, basic, conservative, classic, strong, reliable, traditional, service, nautical, loyal, confident, professional, clarity
  • Deep Purple – visionary, wealthy, royalty, prestigious, subdued
  • Dark Green – nature, trustworthy, refreshing, cool, restful, stately, mountains, hushed, woodsy traditional, reliable, money, prosperity
  • Foliage Green – natural, fertile, healthy, balance, life, growth, soothing, harmony, restful, restoration, lively, spring, renewal, lush
  • Teal – serene, cool, tasteful, sophisticated, confident
  • Vibrant Dark Orange – fun, whimsical, childlike, happy, glowing, sunset, hot, energizing, active, gregarious, good natured, spontaneous, optimistic, talkative, jovial, sociable, self-assured, persuasive, animated

What do color choices say about your home? Part II

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Your color choices in your home can say a lot about you and the overall environment. Therefore, knowing when and where to use colors can help you master how each room feels. Combining colors can help influence different feelings as well. As we explored in five colors in part one, we saw how different colors can have significantly different impacts on an environment. Today, we will look at several more common colors used in design themes. Let’s get started!

Purple

Purple is known as a mysterious yet spiritual color. It is a compassionate color; however, it can make for a more calming atmosphere. Using purple is a perfect way to create a luxurious or imaginative environment while being very versatile.

White

This crisp color can make any room feel clean and spacious. White is a heavenly color that is pure and feels very refreshing. It pairs best with cool tones more than warm tones, which is vital to know when designing your space.

Green

If you are trying to add more life to a room, green is the color of choice. It can help revitalize and energize a space. Also, it subconsciously reminds us of plant life, which can help invigorate any atmosphere.

Gray

Gray can steal benefits from both white and black. While sophisticated and classy, it can also keep a room feeling more open and spacious. It is still neutral and leans toward black for more benefits, or you can go light to explore more white inspiration.

Yellow

Yellow is a creative color to use in a room. It is very eye-catching as it is used to capture attention. It will radiate throughout the room, making it feel more optimistic and charming. In essence, you can add more energy to a room by using yellow.

What colors do you use in your own design? There are so many ways we can add color to our homes to help give them life. Knowing these characteristics can help you tailor a room to your specific needs.

What do color choices say about your home? Part 1

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Today’s interior design is ever-changing. Many homeowners are being more expressive in their design by adding more personal touches to their homes. In fact, designers believe that our homes are an outlet in which we can express ourselves. The music we enjoy, the way we dress, and even our interior design styles can say a lot about us. However, did you know color has psychological references as well? The colors we are adding to our homes all have meaning. Today, we are going to take a look at some of the most popular colors in homes to analyze what they say about you.

Pink

This color is a compassionate tone. It can be associated with femininity but is slowly becoming more gender-neutral. It evokes kindness and empathy into the atmosphere, and it is known as an innocent color that does not feel aggressive in a room.

Brown

From walnut, coffee, mocha, and even woods, this earthy tone can be expressed through many shades. It feels organic, which makes a room feel more secure and grounded. Being a neutral-based color, brown feels approachable and wholesome in any room.

Red

Red is an extremely bold color! It can make a room feel warmer and add more energy to the space, making for a more exciting environment. However, if it is used too much in a room, it can feel aggressive. Using this color can be great for stimulating a passionate atmosphere or used in another area to make a daring and dynamic statement.

Black

Pure black can feel quite sophisticated. It makes for creating a strong and authoritative atmosphere. It can absorb light, making a room feel darker, which makes for a more mysterious-feeling environment as well.

Blue

Feel confident by adding blue to a room and make a cool-toned space. It is very soothing and evokes calmness and serenity. This peaceful color is perfect for reducing stress and makes for a great area to reflect and relax.

While color psychology is subjective, these expressions are general ideas. Did you know these colors’ psychologies before you read this article? If not, what do the colors in your home say about you? Remember that combing colors or using more versus less of specific colors can influence different thoughts or feelings about your environment. If you are looking to add more color to your home, consider some of these color psychologies. They can help you personalize your space and tailor it exactly how you want it to feel. Make sure to check out the second part of this series to explore even more colors!