Cause for paws

13703899_MLHave you ever walked barefoot on a sidewalk during an Arizona summer? Chances are you’re too smart to try it, but many people take their dogs for walks on the sidewalk or in the street in the sun’s heat, not realizing that a dog’s paws are as sensitive and at risk as a human’s bare feet.

Fulton Homes has partnered with 93.3 KDKB to help build awareness of how hot sidewalks and streets can damage dog paws, sometimes permanently.

Studies have shown that the skin on the bottom of a dog’s paw will redden and burn after just five minutes on a 120-degree surface. After one minute on a 140-degree surface paws will burn, leaving permanent damage. At 150 degrees, rapid burns and blistering occur, resulting in permanent nerve damage. In the searing Arizona summers, sidewalks and roadways can become hot enough to fry an egg. Now, imagine what a scorching surface can do to the bottom of a dog’s paw.

“This campaign is important because it will help educate people to the dangers our beloved pets face while walking outside during these brutally hot Arizona summers,” said Fulton Homes CEO Doug Fulton. “Dogs are members of the family and make are lives fuller and more joyful. Fulton Homes is dedicated to keeping our pets safe and healthy.”

93.3 KDKB will help promote the program on KDKB’s website, by its on-air talent, social media, e-mail blasts, and with their live radio remote broadcasts.  At Fulton Homes, we want to do what we can to support safety for everyone in your family, including your pets.