2 Seconds is Too Long To NOT be Watching Your Kids Around Water

Fulton Homes Plans to Make a Splash this Summer with Prevention Program to Combat Water-Related Fatalities

In an effort to deter fatal drownings and keep families safe around water, Fulton Homes is teaming up with News/Talk 92.3 KTAR, 98.7 The Peak and the American Red Cross Grand Canyon Chapter to educate parents and children on water safety with their 2 Seconds Is Too Long Water Safety Campaign.

The campaign will kick off on Monday, March 15, 2010 and the initiative will continue through September, with 2 Seconds is Too Long representatives appearing at various locations throughout the valley featuring CPR demonstrations by the American Red Cross Grand Canyon Chapter, locations TBD. Additionally, there will be select Saturdays where News/Talk 92.3 KTAR will conduct fun family events including CPR demonstrations at local Diamondbacks games.

“One drowning is one too many, and it’s a tragedy that can be avoided with the proper precaution,” notes Fulton Homes CEO Douglas Fulton. “The number one key to preventing deaths is to educate yourself on preventative measures and what to do in case of an emergency.”

The 2 Seconds is Too Long program, along with the Fulton Homes Fence Patrol are both water safety initiatives planned for the summer of 2010 and supported by Arizona’s most recognized homebuilder.

“It takes emergency personnel a few minutes to get to the scene of an emergency once they are contacted,” said Bill Epps, American Red Cross Grand Canyon Chapter Chief Executive Officer. “For someone who’s been involved in a water emergency or having a heart attack, that could be too long. Learning Red Cross CPR and First Aid could mean the difference between life and death.”

Fulton Homes has always been a proud proponent for Water Safety in the Phoenix area. The long-running Two Seconds is Too Long campaign has helped raise awareness of the tragedy of child drownings. The “Fulton Homes Fence Patrol” pool fence program has helped hundreds of people equip their homes with barriers to help prevent youngsters from falling into the pool. The company also supports the Valley of the Sun YMCA, providing swimming lessons to disadvantaged youths who learn valuable life skills, including personal safety and growth, stroke development, rescue and water sports.

For more information on 2 Seconds is Too Long, tune into News/Talk 92.3 KTAR and 98.7 The Peak, or visit www.ktar.com or www.987thepeak.com, keyword “2 seconds.” Families are also encouraged to visit www.fultonhomes.com and click on the Fulton Foundation section, where a link for water-safety programs is provided.